THE LAST OF FIVE: Roberta di Camerino
Fontana Sisters
Emilio Pucci
Ken Scott
Livio de Simone

Lady trompe – l’oeil, Giuliana Coen Camerino, passed away at the age of 90 in Venice.
The fashion icon was taken ill on her boat in Istria a few hours earlier (on which she lived 6 months a year).
The funeral will be held in the Venetian ghetto and the body will then be carried to the Lido’s Jewish cemetery.
Stylist and fashion designer, she was the head of one of the world’s most famous Italian fashion houses
Her rich and happy youth soon gave way to adulthood which saw her as a refugee in Switzerland in order to escape racist legislation.
She escaped from the racists’ raids with her husband, she dressed as a nun, he as a priest and holding Ugo, their first born son, in her arms.
Her obliged stay in Switzerland saw her create her first velvet handbags.
In 1945, after the Second World War, she returned to her hometown in Italy and founded her Fashion House.
The’ Roberta di Camerino’ label is named after her daughter Roberta, while Camerino is her husband’s name.
The label is now famous: a braided belt shaped into a capital ‘R’.
But her real signature?
Among her clothes, it is found in the jersey printed with a “trompe l’oeil” which creates the illusion of pleats and buttons.
Among her accessories, it is the scarves but above all it is found in those handbags which Grace Kelly was so fond of,
named “Bauletto” BAGONGHI. These bags were “plump and stocky like a dwarf” and had green, red and blue velvet bands with gold embroidery.
The international achievements of the label are numerous.
In 1956 ‘Roberta di Camerino’ was awarded with the Oscar for Fashion, the Neiman Marcus Award.
In 1963 the house’s clothes were on the catwalk in the Sala Bianca of Florence’s Palazzo Pitti.
During the 70s they signed an exclusivity deal for its lines in Japan with the huge Mitsubishi Corporation colossus.
Meanwhile the Venetian fashion house’s business continued to increase (by the end of the decade it amounted to roughly 12 billion liras [6 million Euros]), while the Whitney Museum of American Art dedicated a retrospective of her designs to “Roberta di Camerino”.
In 1981 the first autobiography, entitled ‘R for Roberta’, was published by Mondadori and written with the journalist Marco Mascardi.
By the end of the 90s the house was firmly established.
In 1995 the ‘Roberta di Camerino’ donation was opened in Palazzo Pitti’s Costume Gallery.
A collection of her clothes and accessories became part of the history of “Made in Italy“, while in 2001 the ‘Roberta di Camerino’ foundation was established, a non-profit organisation with the objective to offer universities and fashion academies and institutes access to its own archives.
Tireless until the very end she continued to work, assisted by her niece Tessa, Roberta’s daughter, and surrounded by the affection of her 5 great grandchildren.
In 2008 the ‘Roberta di Camerino’ label was bought by the fashion power-house Sixty Group.


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