
Fifty years of T-shirt.
It has a T shape, but it is not always a close end road.
What is it?
It is the T-shirt.
The t-shirt with short sleeves is living a second life.
It is actually a third, maybe fourth or even a fifth life.
It was part of the navy dress during the XIX century, the t-shirt to be in contact with the skin has reached, thanks to the American soldiers, after the Second World War, the breast of many Europeans.
It has then become the symbol of the burnt youth of the Fifties’, until when in 1960, in Miel Valley, California, some proactive guys of the Monster Company, musicians and fashion agents, have started to decorate it.
It has then become a surface to write anything on: a cotton tattoo.
Today it is its 50th anniversary and on the internet there are many websites proposing catalogues of decorations carried out with different techniques; the trend diffused among the mothers now is to ask small craft laboratories to re-elaborate with buttons and fabrics the t-shirts bought at the market: something original for their children.
How could it happen that it was a poor element and has now become a sought for object?
Malcom Gladwell believes that some clothes reach their “critical point”: unknown to most of the people, they become suddenly popular, in a contagious way, like an epidemic.
There are people, Gladwell says in his book
The critical point (edited by Rizzoli),
Those working for fashion brands have a sixth sense in individuating districts, coffee places, clubs where it is possible to find the new trends and looks.
In those places there are those ones that Gladwell calls the Innovators: they wear a certain kind of shoes that can be
found only in some department stores of the province, or a white and tight singlet, leaving uncovered the straps of the bra, or using shower flipflop as evening shoes.
The expert sees them on the Innovators, he informs the Users about them – the opinion makers – therefore the object, produced in series, reaches the inertial and skeptical Majority, which buys it in the shops.
It should be happened the same with the t-shirt, always present in any boutique or trendy fashion house.
Today it is evolving and becoming more and more sophisticated, almost chic.
The purpose of fashion is to make us believe to be different, even though we are all the same.
T-shirt: the difference represented by a t-shirt.

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