
They appear as “beheaded” in ad campaigns, “To better valorise the outfits”.
Helmut Newton, the “smiling “revolutionary photographer who loved to break the rules with his irruent and powerful genious, who used to reply to the request for advice by young photographers with a “ typical Newton –style” ironic remark:
“If you want to be called back a second time, make sure the dresses stand out more than anything else”.
Today, the outfits stand out so amazingly in that the model’s heads have been literally cut off or blotted out to leave more room for dresses and accessories .
You can see advertising posters featuring models without faces everywhere.
Even Karl Lagerfeld’s advertising campaign for Dior menswear – in role of a photographer this time – surprised many with his shots of a male model who is looking the other way.













choosing: colour, hides and size.

spirals, ellipses and circles) that inspire love for danger, speed and assault, and aversion to stillness and immobility






