
Naomi Klein’s prophetic bestseller while the world is in flames, from Genoa to New York
In summer 2001, the thick volume written by the Canadian journalist Naomi Klein (No logo. Global economy and new contestation) became a bestseller also in Italy. It had been published in the United States the year before and was instantly labeled as “the Bible of the anti-globalization movement” with millions of copies sold all over the world.
And now, with a recession that is even worse than the one in 1929, turbo-
capitalism seems (stress on the word “seems”) to be on the wane and no-one in the world today that would never dare proclaim (with the usual insolent attitude) that the free market is perfectly capable of self-regulating itself, a book such as No Logo proves to be somewhat predictive.
One of the major merits of the author is that she has succeeded in bringing to light the multinationals’ modus operandi (still the same today) in the many Third-world countries, with their continued economic exploitation of, and disrespect for the most elementary human rights, perpetrated out of the consumer’s sight.
[…] many common citizens had decided to take part in the manifestations against the Western economic policies after reading No Logo, with the same spirit that had been moving them towards bio and Equo solidal purchases and refraining from buying their children footballs sewn with the sweat of children, maybe Indonesian.
A few key words to keep in mind: crucial consumption, sustainable development, pacifism, environmentalism.
These people, unlike others who came to Genoa dressed up in their uniforms and ready for street fighting, had no idea what they might find.
Only two months later, the whole world stopped to watch another live coverage of the events on September 11, 2009. In regard to terror, or better, terrorism, Naomi Klein was soon accused of connivance with the Twin Towers attackers.
In the meantime, all those crusades against luxury, which had broken out during the crisis in Greece and elsewhere, seem to have placated. Another turbulent autumn seems to be approaching and we are asking ourselves when will contesters wear the global teen uniform described by Naomi Klein in her book “No Logo”.
LA STAMPA
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